When founder and CEO Sophie Bai—one of the world’s leading bio-cosmetic scientists—set out to challenge the norms of skincare, she envisioned a brand that merged biotech innovation with high fashion. Together with the Pavise team and CENTER, we helped shape that vision into a visual identity as cutting-edge as the science behind it.
We created a bold 3D representation of Pavise’s patented DiamondCore® Shield. This dynamic visual element is paired with a refined typographic structure and bold microscopy-inspired colors to evoke clarity, confidence, and trust—capturing the spirit of a brand that’s redefining sun protection with its next-gen nanodiamond technology.
The goal of the Pavise project was to create a brand that could stand at the intersection of advanced biotechnology and high-end skincare—something that felt equal parts scientific breakthrough and luxury fashion statement.
The challenge was in balancing these two worlds: translating complex, novel science into a visual language that felt elevated and approachable, while also distinguishing Pavise in a saturated and often superficial suncare market.
We created an on-brand visualized story explaining how Pavise’s DiamondCore Shield Technology absorbs damage-causing ROS and protects our skin from its aging effects.
The resulting animation takes viewers on an engaging journey into B.A.I.’s unique technology while closely adhering to their newly established brand identity.